There's no denying that the freelance economy is booming. In the United States alone, there are 57.3 million freelancers - that's 36% of the workforce! And this number is only expected to grow in the coming years.
With more and more people turning to freelancing as a way to make a living, it's becoming increasingly important for freelancers to stand out from the crowd. One of the best ways to do this is by having a diverse skillset that can meet the needs of clients.
But what skills should freelancers be focusing on? To help answer this question, we've looked to Upwork's complete list of 108 freelance skills that are most in-demand among freelancers in 2023.
We've compiled these key job skills into a copy-able Notion template that you can add to your Notion pages, select your top skills, sort by category and more. There's also a description included about each specific job skill inside the template table, as listed by Upwork themselves.
Accounting and Consulting
Instructional design involves the design and development of online courses, manuals, tutorials, and other instructional materials.
Accounting and Consulting
Tax preparation is the process of preparing tax returns for an individual or business entities.
Accounting and Consulting
Recruiting is the process of attracting and appointing suitable candidates for jobs within a company.
Accounting and Consulting
Accounting is the formal record keeping of financial transactions for a business or organization based on the laws and regulations of each country.
Accounting and Consulting
Financial modeling involves creating an analysis of the financial results against the budget/forecast as well as modeling the forecast in order to enable business decisions.
Accounting and Consulting
Training and development is the process of increasing an organization's effectiveness through various training and employee development approaches that focus on increasing individual and team performance.
Writing
Writing tutoring is the process of helping students develop their writing skills.
Writing
Career coaching is the process of helping professionals make informed decisions about their career choices.
Writing
Business writing focuses on proposals, reports, and other forms of written communications for a company's internal or external audiences.
Writing
Creative writing involves writing fiction and non-fiction, scripts, web content, and other creative works.
Writing
Ghostwriting involves writing books, articles, speeches, or other texts that are credited to another person as the author.
Writing
Editing involves making changes and suggestions that improve the quality of a piece of writing. Proofreading finds and corrects errors in writing.
Writing
Content writing involves researching, editing, and writing for businesses and organizations.
Writing
Technical writing involves creating documentation for technical fields, such as computer hardware and software.
Writing
Copywriting involves generating written materials for advertising, publicity, lead-generation, and sales.
Writing
Grant writing involves applying for a financial grant provided by the government, corporation, foundation, or trust.
Web Mobile & Software Development
The process of developing a content management system (CMS), which allows for the creation and modification of digital content.
Web Mobile & Software Development
Game development is the process of creating video games for consoles, mobile devices, and desktop computers.
Web Mobile & Software Development
Mobile app development is the process of creating apps for mobile devices.
Web Mobile & Software Development
Front-end development involves developing the user interface for hardware or software using HTML, CSS and JavaScript.
Web Mobile & Software Development
Full stack development is involved with both the front and back end of a website or application.
Web Mobile & Software Development
A scrum master is the facilitator for an agile development team who makes sure the team follows agile processes and practices.
Web Mobile & Software Development
Back-end development focuses on the server side of an application, which includes support for retrieving data from the database.
Web Mobile & Software Development
Ecommerce development involves building, maintaining, and delivering ecommerce platforms and solutions.
Web Mobile & Software Development
Automation testing is writing scripts and using software to test apps for load, performance, and stress metrics.
Web Mobile & Software Development
Mobile game development is the process of creating video games for mobile devices.
Web Mobile & Software Development
Mobile design involves designing the user interface (UI) and user experience (UX) for mobile applications.
Web Mobile & Software Development
Web design is the process of designing the user interface (UI) and user experience (UX) of a website.
Web Mobile & Software Development
Prototyping is the process of creating a sample or model of a product in order to test
Web Mobile & Software Development
Scripting & automation refers to writing code used to automate processes that would otherwise need to be executed step-by-step by a web developer.
Web Mobile & Software Development
Product management is the process of developing the strategy and roadmap, and defining the feature requirements.
Web Mobile & Software Development
User research is the process of understanding user behavior, needs, and motivations through qualitative and quantitative methodologies.
Web Mobile & Software Development
Database development is the process of working with database technologies to improve a company's IT architecture.
Web Mobile & Software Development
Desktop software development involves creating desktop computer software for operating systems such as Mac, Windows, or Linux.
Web Mobile & Software Development
UX/UI design refers to user experience and user interface design, and is concerned with the design of interfaces for software and machines.
Legal
Corporate law concerns the formation and running of corporations and other businesses. Business law covers acquisitions, mergers, founding, and shareholder rights.
Legal
Tax law focuses on the constitutional, statutory, and regulatory rules of taxation.
Sales and Marketing
Marketing automation is the process of using software to automate marketing actions, allowing organizations to be more effective.
Sales and Marketing
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Sales and Marketing
Market research focuses on gathering information about consumer needs and preferences to determine market strategy.
Sales and Marketing
Digital marketing includes all marketing that use digital technologies, such as computers, mobile phones, and the internet.
Sales and Marketing
Content strategy is the process of planning, developing, and managing content to support the objectives of an organization.
Sales and Marketing
Search engine marketing is the discipline of increasing a website's visibility in search engine results through paid and organic marketing.
Sales and Marketing
Telemarketing is the process of contacting prospective customers to sell products or services.
Sales and Marketing
The process of executing marketing campaigns and measuring and reporting on their effectiveness.
Sales and Marketing
Lead generation is used in marketing to identify and cultivate potential customers for an organization.
Sales and Marketing
Business development involves pursuing strategic opportunities for a company, such as cultivating partnerships or identifying new markets.
Sales and Marketing
Marketing strategy is concerned with designing plans to promote and sell a product or service.
Sales and Marketing
Email marketing is the use of email to promote products or services, and to develop relationships with potential customers.
Sales and Marketing
Social media marketing is the process of using social media to promote products and services.
Sales and Marketing
Search engine optimization is the discipline of increasing traffic to a website from organic search engine results.
Sales and Marketing
Community management involves advocating for a brand on any platform that customers may be found, and acting as a bridge between the brand and consumers.
Translation
Translation is the process of translating words and meaning from one language into another language.
Translation
Language tutoring involves helping students learn and speak a foreign language.
IT & Networking
Systems architecture is the process of designing models that define the structure and behavior of a system.
IT & Networking
Network security covers the policies, technologies, and practices an organization uses to monitor the misuse of a computer network.
IT & Networking
DevOps engineering involves helping software developers, system operators, and other staff collaborate and enable the rapid deployment of products.
IT & Networking
Solution architecture involves defining and describing the architecture of a system in terms of a discrete business operation or activity.
IT & Networking
Database administration includes all actions that a database administrator performs to ensure that a database is always available.
IT & Networking
Information security focuses on preventing unauthorized access, use, or destruction of information for an organization.
Engineering and Architecture
Interior design is the art and science of designing the interior of a room or building.
Engineering and Architecture
Logistics and supply chain management is the management of the flow of goods and services from origin to consumption.
Engineering and Architecture
3D modeling is developing a mathematical representation of an object's surface in three dimensions.
Engineering and Architecture
Industrial design is concerned with developing concepts and designs for products intended for mass production.
Engineering and Architecture
Product design is the process of creating a new product or service for an organization.
Engineering and Architecture
Mechanical engineering is the field of designing, constructing, and using machines, especially in relation to manufacturing.
Engineering and Architecture
Computer-aided design (CAD) is the process of using computers to create, modify, optimize, or analyze a design.
Engineering and Architecture
Architecture is the design of buildings and other structures, often using 3D CAD software.
Engineering and Architecture
3D rendering is the process of converting 3d wireframe models into 2D images automatically.
Design and Creative
Graphic design involves creating visual media, often using typography, photography, and illustration to communicate ideas.
Design and Creative
Presentation design is the process of manipulating the layout, typography, and imagery of presentations.
Design and Creative
Video editing post-production refers to the process of editing video footage, including adding titles, music, and sound.
Design and Creative
3D animation involves creating 3D objects that appear to move in a three-dimensional space.
Design and Creative
Brand strategy is the development of a long-term plan for a brand to achieve specific goals.
Design and Creative
Image editing and retouching is the process of altering images, photographs, or illustrations.
Design and Creative
Illustration involves creating visual explanations of concepts or processes for books, magazines, online publications or other media.
Design and Creative
Videography is the art of recording professionally composed video footage, often for film or marketing.
Design and Creative
Store design is the process of designing and constructing retail space using CAD software.
Design and Creative
Editorial design involves designing the layout and visual aesthetics of books, newspapers, magazines, and online publications.
Design and Creative
Brand identity design involves creating a company's design message via a brand name, logo, and other visuals.
Design and Creative
Augmented reality (AR) adds digital elements to a live view, and virtual reality (VR) refers to complete immersion experience.
Design and Creative
2D animation is creating characters, storyboards, and backgrounds in two-dimensional environments.
Design and Creative
Motion graphic design uses graphic design principles in the production of films or videos.
Design and Creative
Photography is the art of taking, composing, editing, and processing photographs.
Design and Creative
Music production is the process of managing the recording and production of music for a band or performer.
Design and Creative
Screenwriting is the process of writing scripts for films, television shows, or video games.
Design and Creative
Creative direction involves overseeing the creative vision of a company and using it to create digital and print materials.
Design and Creative
A pattern is a design in which lines, shapes, forms or colors are repeated.
Design and Creative
Acting is the art of portraying a person or character in a performance such as a movie or play.
Design and Creative
Voice talent are persons who perform voice-overs for radio, television, films, or presentations.
Design and Creative
Video production is the process of creating video content through writing, shooting, and editing video footage.
Design and Creative
Cartooning is the art of sketching, drawing, editing, and sometimes even animating cartoons.
Design and Creative
Fashion design involves applying design techniques and aesthetics to clothing and accessories.
Design and Creative
Audio production refers to recording, producing, and synchronizing sounds with film, television, or video.
Design and Creative
Art direction involves overseeing the artistic aspects of a film, publication, or other media production.
Data Science and Analysis
Data visualization is involved in the creation and study of visual representations of data.
Data Science and Analysis
Deep learning is a subset of machine learning that involves the use of multilayer neural networks.
Data Science and Analysis
Machine learning involves using algorithms and statistical models to build software that can learn and improve without explicit programming.
Data Science and Analysis
A/B testing is a process of conducting a randomized experiment with two variants of a unit under test.
Data Science and Analysis
Data analysis includes inspecting and modeling data in order to discover useful information and inform decision-making.
Data Science and Analysis
Data extraction is the process of retrieving data from various sources for further processing or storage.
Admin Support
Transcription is the process of converting audio and video to text. Examples include interview transcripts or film subtitles.
Admin Support
Project management is the process of managing tasks and resources in order to complete a project.
Admin Support
Order processing is the process of selecting, packing, and sending items to a shipping carrier.
Admin Support
Virtual administrative assistance involves providing administrative assistance to clients remotely.
Admin Support
Data entry is the process of entering data into a computer system or updating an existing data table.
Customer Service
Tech support involves providing assistance to consumers of a technical product or service.
Customer Service
Customer service is assistance provided by a company to users of their products and services.
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