Privacy Policy of Landmark Labs

Last updated: March 07, 2024

This Privacy Policy explains how Landmark Labs collects, processes, and retains Personal Data from its Users. For your convenience, this document can be printed using the print command available in your browser’s settings.

1. Owner and Data Controller

Landmark Labs Ltd
71-75 Shelton Street
Covent Garden, London
WC2H 9JQ

Contact Email: hello@landmarklabs.co

2. Types of Data Collected

Landmark Labs collects various types of Personal Data either directly or through third parties. The categories include, but are not limited to:

Personal Identification: First name, Last name, Username, Email address, Phone number, Billing address.
Usage Data: Cookies; Usage Data; answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events.
Payment Information: Payment info; Purchase history.

Complete details on each type of Personal Data collected are provided in the dedicated sections below or through specific explanations displayed prior to data collection.

Note:

Personal Data may be provided voluntarily by the User or automatically collected as Usage Data.
Unless specified otherwise, all requested data is mandatory. Failure to provide such data may prevent Landmark Labs from delivering its services.
If any data is marked as non-mandatory, Users may choose not to provide it without affecting the availability or functionality of the Service.
Users with questions regarding mandatory data may contact the Owner.

Landmark Labs (and third-party service owners) may use cookies or other tracking tools to provide the requested services and to serve additional purposes described within this document and the Cookie Policy.

3. Mode and Place of Data Processing

3.1 Methods of Processing

Security Measures:
The Owner implements appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data.
Processing Tools:
Data is processed using computers and IT-enabled tools following strict organizational procedures. In addition to the Owner, Data may be accessed by:
- Internal personnel (administration, sales, marketing, legal, system administration)
- External parties (third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed as Data Processors.
An updated list of these parties is available upon request.

3.2 Place of Processing

Primary Locations:
Data is processed at the Owner’s operating offices and in any other locations where the involved parties are situated.
International Transfers:
Depending on the User's location, data transfers may occur to countries other than the User’s own. Further details on international data processing are provided in the relevant sections of this document.

3.3 Retention Time

Personal Data is retained only for as long as necessary for the purposes it was collected. This retention period may be extended based on:

Applicable legal obligations.
The User’s consent.

4. Purposes of Data Processing

The Data is collected for several purposes, including to:

Provide and improve Landmark Labs’ services.
Comply with legal obligations.
Respond to enforcement requests.
Protect the rights and interests of the Owner, its Users, or third parties.
Detect and prevent malicious or fraudulent activity.

Other specific purposes include:

Access to third-party accounts
Analytics
Contacting the User
Advertising
Platform services and hosting
User database management
Handling payments
Traffic optimization and distribution
Tag Management
Displaying content from external platforms
Heat mapping and session recording
SPAM protection

For detailed information on how Personal Data is used for each purpose, please refer to the section “Detailed Information on the Processing of Personal Data” below.

5. Detailed Information on the Processing of Personal Data

5.1 Access to Third-Party Accounts

Description:
Landmark Labs may access Data from your third-party service accounts only after explicit User authorization.

Example:
- Google Drive Account Access (Google Ireland Limited):
  Allows Landmark Labs to connect with your Google Drive account.
  Personal Data Processed: Various types as specified in Google’s privacy policy.
  Place of Processing: Ireland (refer to Google’s Privacy Policy).

5.2 Advertising

Advertising services may use User Data to display banners or other ads on Landmark Labs based on user interests. Some services use trackers for behavioral retargeting and ad performance measurement. Users can opt out of such tracking where available.

Meta Ads Conversion Tracking (Meta Pixel):
- Connects data from the Meta Audience Network with actions on Landmark Labs.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: United States and Ireland (refer to respective Privacy Policies for opt-out information).
Google Ads Conversion Tracking (Google Ireland Limited):
- Connects data from Google Ads with actions on Landmark Labs.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: Ireland (refer to Google’s Privacy Policy for opt-out information).
Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.):
- Analyzes usage data, with support for Do Not Track settings.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: Malta (refer to Hotjar’s Privacy Policy for opt-out).
Google AdSense (Google Ireland Limited):
- Uses the “DoubleClick” cookie to track User behavior for advertising purposes.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: Ireland (refer to Google’s Privacy Policy for opt-out).

5.3 Analytics

Analytics services help monitor and analyze web traffic and User behavior.

Google Analytics (Universal Analytics):
- Provided by Google LLC or Google Ireland Limited.
- Personal Data Processed: Cookies; Usage Data.
- Place of Processing: United States and Ireland (refer to Google’s Privacy Policy for opt-out).
Google Analytics with Anonymized IP (Google Ireland Limited):
- Anonymizes IP addresses for enhanced privacy.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: Ireland (refer to Google’s Privacy Policy for opt-out).
Matomo (Landmark Labs):
- In-house analytics software for direct data analysis.
- Personal Data Processed: Trackers; Usage Data.
Meta Events Manager (Meta Platforms Ireland Limited):
- Provides insights via the Meta pixel.
- Personal Data Processed: Trackers; Usage Data.
- Place of Processing: Ireland.

5.4 Tag Management

Centralized tag management services facilitate the operation of scripts on Landmark Labs.

Segment (Segment Inc.):
- Personal Data Processed: Tracker; Usage Data.
- Place of Processing: United States (refer to Segment’s Privacy Policy).
Google Tag Manager (Google Ireland Limited):
- Personal Data Processed: Usage Data.
- Place of Processing: Ireland (refer to Google’s Privacy Policy).

5.5 Other Services

Additional services include, but are not limited to, contacting the User, displaying content from external platforms, handling payments, heat mapping and session recording, platform services and hosting, SPAM protection, traffic optimization, and user database management. Detailed information on these services can be provided upon request or found in the associated service policies.

For information on opting out of interest-based advertising, please refer to the dedicated section in the Cookie Policy.

6. Further Information on Data Processing

6.1 Selling Goods and Services Online

The Personal Data collected is used to deliver services or sell goods, including processing payments and arranging delivery.
The type of data collected varies according to the payment system in use.

6.2 Cookie Policy

Landmark Labs uses various trackers (cookies) as described in our Cookie Policy. Please review that policy for further details on tracking technologies and opt-out options.

7. Legal Basis for Processing

Landmark Labs may process Personal Data under one or more of the following conditions:

The User has given consent for one or more specific purposes.
Data provision is necessary for the performance of a contract or for pre-contractual obligations.
Processing is required to comply with a legal obligation.
Processing is necessary for tasks carried out in the public interest or in the exercise of official authority.
Processing is necessary for the legitimate interests pursued by the Owner or a third party.

For clarification on the legal basis applicable to specific data processing activities, please contact the Owner.

7.1 Retention of Personal Data

Contractual Data: Retained until the contract between the Owner and User is fully performed.
Legitimate Interests Data: Retained as long as necessary to achieve the legitimate interests of the Owner.
Consent-Based Data: Retained until the consent is withdrawn, subject to any legal obligations.

Once the retention period expires, Personal Data will be deleted, and rights such as access, rectification, and portability cannot be enforced thereafter.

8. Rights of Users under the GDPR

Users have the following rights regarding their Personal Data:

Right to Withdraw Consent: Consent can be withdrawn at any time.
Right to Object: Users may object to the processing of their Data on grounds other than consent.
Right of Access: Users can request information about whether and how their Data is processed.
Right to Rectification: Users can request correction of inaccurate or incomplete Data.
Right to Restrict Processing: Users may restrict processing to storing their Data only.
Right to Erasure: Users can request the deletion of their Data.
Right to Data Portability: Users may receive their Data in a structured, commonly used, and machine-readable format and request transfer to another controller.
Right to Lodge a Complaint: Users can file a complaint with their competent data protection authority.

8.1 Right to Object to Processing

When processing is carried out for public interest, official authority, or legitimate interests, Users may object by providing grounds related to their situation.
Users may object to processing for direct marketing purposes at any time, free of charge and without providing any justification. Upon such objection, the Personal Data will no longer be processed for direct marketing.

8.2 How to Exercise Your Rights

Requests to exercise these rights should be directed to the Owner using the contact details provided above. The Owner will respond free of charge and within one month, providing the necessary information as required by law. If rectification, erasure, or restriction requests affect shared data, the Owner will inform all relevant recipients unless this is impractical or involves disproportionate effort.

9. Additional Information on Data Collection and Processing

9.1 Legal Action

The User’s Personal Data may be used for legal purposes by the Owner in court or during preliminary legal proceedings arising from the improper use of Landmark Labs or its services.
Users acknowledge that the Owner may be required to disclose Personal Data upon request by public authorities.

9.2 Additional Contextual Information

Landmark Labs may provide further details about specific services or data processing practices upon request.
For system logs and maintenance purposes, Landmark Labs (and third-party service providers) may collect and use files that record interactions (e.g., IP addresses) with the application.

9.3 Information Not Covered in This Policy

More detailed information concerning data collection or processing practices can be obtained from the Owner at any time using the contact details provided above.

10. Changes to This Privacy Policy

The Owner reserves the right to modify this Privacy Policy at any time. Changes will be posted on this page and, where feasible, a notice will be sent via available contact details. It is recommended to review this page regularly. If changes affect processing based on previously obtained consent, new consent will be obtained from Users where required.

11. Definitions and Legal References

Personal Data (or Data):
Any information that can directly or indirectly identify a natural person.
Usage Data:
Information automatically collected through Landmark Labs (e.g., IP addresses, URIs, request times, browser features, device details, and other related parameters).
User:
The individual using Landmark Labs; typically the Data Subject.
Data Subject:
The natural person to whom the Personal Data refers.
Data Processor (or Processor):
A natural or legal person that processes Personal Data on behalf of the Data Controller.
Data Controller (or Owner):
The entity (in this case, Landmark Labs Ltd) that determines the purposes and means of Personal Data processing.
Landmark Labs (or this Application):
The platform through which Personal Data is collected and processed.
Service:
The services provided by Landmark Labs as described on this site or in related terms.
European Union (or EU):
Includes all current member states of the European Union and the European Economic Area.
Cookie:
A small set of data stored in the User’s browser used to track or store information.
Tracker:
Any technology (such as cookies, unique identifiers, web beacons, embedded scripts, e-tags, or fingerprinting) that enables the tracking of User activity.
Legal Information:
This Privacy Policy exclusively relates to the operations of Landmark Labs unless explicitly stated otherwise.

This document has been designed to clearly outline the data processing practices of Landmark Labs. For any questions or additional details, please contact the Owner at the address or email provided above.

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