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Key Performance Indicators
Marketing
Attendance Rate
The event attendance rate is a measure of the number of people who attend an event compared to the total number of people who are invited or expected to attend.
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Retention Rate
Retention Rate is a measure of customer loyalty, calculated as the percentage of customers who continue to do business with a company over a given period of time.
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Marketing
Net Promoter Score (NPS)
Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty, based on their likelihood to recommend a business's products or services to others.
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Marketing
Conversion Rate
Conversion rate is a measure of the percentage of visitors to a webpage or website who take a desired action, such as making a purchase or filling out a form.
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Financials
Current ratio
The current ratio measures the liquidity and the solvency of a business by calculating the ratio of the current assets to the current liabilities.
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Financials
Operating profit margin
Operating Profit Margin is a measure of a business's profitability, calculated as the ratio of operating profit to revenue.
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Financials
Quick ratio
Quick Ratio is a measure of a business's short-term financial health, calculated as the ratio of liquid assets to current liabilities.
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Financials
Profit Margins
Profit Margins are the profit a business makes on the sale of its goods or services, after deducting all expenses.
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Product
Inventory turnover
Inventory Turnover is a measure of the efficiency with which a business sells its inventory.
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Marketing
Monthly Video Views
Monthly Video Views are the number of times a video posted by a business is viewed by the audience within a given month.
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Financials
Gross Revenue
Gross Revenue is the total amount of money that a business earns from its sales before any deductions are made.
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Marketing
Facebook Followers
Facebook Followers are individuals who have chosen to follow your business's Facebook page.
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Marketing
CPA
The amount of money a business spends to acquire a new customer.
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Marketing
Avg. Time On Page
The average time on page is a measure of the amount of time that visitors spend on a webpage or website.
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Marketing
Followers
Social Media Followers are individuals who have chosen to follow your business on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
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Marketing
Ad Spend
Ad spend, or advertising spend, is the amount of money that a business spends on advertising and marketing efforts.
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Marketing
Organic Keywords
Organic Keywords are the words or phrases that people use to search for a business's website on search engines.
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Marketing
Impressions
An impression is counted each time the content is displayed to a user, regardless of whether the user actually sees or engages with the content.
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Financials
MRR
MRR, or Monthly Recurring Revenue, is the revenue that a business expects to receive on a regular basis from its subscription-based products or services.
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Financials
Expenses
Expenses are the costs incurred by a business in order to generate revenue.
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Marketing
Leads
A Lead is an individual or organization that has expressed an interest in a business's products or services.
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Financials
Cash in bank
Cash in bank is the amount of money that a business has in its bank accounts.
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Marketing
Qualified Leads
Qualified Leads are potential customers who have been identified as having a high likelihood of becoming paying customers.
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Product
Monthly Active Users
Monthly Active Users are individuals who have engaged with a business's products or services within a given month.
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Marketing
Backlinks
Backlinks are links from external websites to a webpage or website.
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Services
Client Feedback Score
Client feedback score is a measure of the satisfaction and experience of clients of a business.
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Marketing
Pageviews
Pageviews are the number of times a page on a website is viewed by the audience.
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Marketing
Email Open Rate
It is calculated by dividing the number of recipients who open the email by the total number of recipients.
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Services
Clients per month
The number of clients per month is a measure of the number of clients that a business serves or works with during a given period of time. It is calculated by dividing the total number of clients by the number of months in the period, and is typically expressed as a number or a rate.
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Marketing
Gross Margins
Gross Margins are the profit a business makes on the sale of its goods or services, before deducting any expenses.
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Marketing
Email Subscribers
Email subscribers are individuals who have signed up to receive emails from your business.
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Marketing
Cost Per Click
Cost per click (CPC) is a measure of how much it costs a business to acquire a new customer through a click on an online ad.
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Marketing
Domain Authority
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engines.
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Marketing
Monthly Website Visitors
Monthly Website Visits are the number of times a business's website is visited by the audience within a given month.
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Marketing
Monthly Emails Sent
Monthly Emails Sent are the number of emails sent by a business to its customers or other stakeholders within a given month.
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Marketing
Monthly Email Opens
Monthly Email Opens are the number of times an email sent by a business is opened by the recipient within a given month.
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