Selling digital products can change how you think about your time and your business. Whether you're a services professional looking to consolidate your knowledge into a first digital product; or you're a creator with an engaged audience that's willing to buy a premium offering--it's never been more possible to create, publish and sell digital products.

In this post, we'll walk through 12 of the best platforms to sell your digital products.

The List

1. Sellfy
2. Gumroad
3. Podia
4. Appsumo
5. Podia
6. Shopify
7. Kajabi
8. Teachable
9. Udemy
10. SamCart
11. Payhip
12. Webflow
13. Etsy

*Oh, and if you don't have a digital product ready to sell yet, you might be interested in checking out our Digital Product Lab; it's a rich, dynamic Notion template designed to give you everything you need to plan, build and publish your first digital product. Go take a look.

1. Sellfy

If you want to create and sell digital products without having to worry about hosting or payments, Sellfy is an excellent solution. With everything from digital downloads to ebooks to courses, it’s a one-stop shop for creators.

Pros

• No transaction fees
• No hosting fees
• Integrates with major social media platforms

Cons

• Limited customization options

Verdict

Sellfy is a great option if you want to sell digital products without having to worry about the technical side of things. Just create your products, share them on social media or embed them on your website, and let Sellfy handle the rest.

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2. Gumroad

Gumroad is making major moves in the digital creator space. From their punchy rebrand to Gumroad CEO, Sahil Lavingia’s, inspiring piece on ‘taking small bets’; Gumroad is going to be a key figure in digital creator economy.

Pros

• No signup or membership fees
• Incredibly easy on-boarding (create and publish your first product in 5 minutes)
• Strong and growing community
• Excellent creator resources in the Gumroad University

Cons

• No design freedom on landing and shop pages
• Limited analytics on product visitors, traffic and engagements (only purchase and follower analytics)

Verdict

As an entry point into the digital creator economy (as they say, if you’re going from zero to $1 online), it’s hard to go past Gumroad. Create your page. Setup your products. Link to your Gumroad store from Twitter, social media and other places on the web—and you won’t even need a mailing list or website.

3. Podia

If you’re looking to create and sell digital products on your own platform, Podia is an excellent choice. With robust pricing options and a sleek user interface, it offers many of the same features as Gumroad, while letting you set up a full-featured online store or membership site.

Pros

• No transaction fees
• Design freedom over your site
• Can be used to sell courses, downloads and memberships
• Integrates with major email providers, including Mailchimp and ConvertKit

Cons

• More expensive than Gumroad for basic features (starts at $33/month)

Verdict

Podia is a great choice if you want more control over the branding of your store, or if you’re looking to sell courses or memberships in addition to digital products. It’s also a good option if you have an existing audience, as you can import them directly into Podia.

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4. AppSumo

AppSumo is best known as a deals site for entrepreneurs, but they also have a digital store where you can buy and sell products. While it’s not as feature-rich as Gumroad or Podia, it’s a great option if you want to sell products without having to set up your own store.

The AppSumo sales support team is also one of the most hands-on I've ever come across. They on-board like few others and really put in the time to make you feel like you have everything you need to start selling. It's really rather impressive.

Pros

• Incredible onboarding experience
• AppSumo does some paid marketing on your behalf
• No setup or hosting fees
• Can be used to sell courses, ebooks and other digital products

Cons

• Limited customization options (although the team is very accommodating)
• Only offers basic analytics

Verdict

Appsumo is great if you're looking to make a big splash with your launch and sell at a large discount. If your product has a 'lifetime license' offer, AppSumo also works very nicely.

5. Shopify

Shopify is a world leading ecommerce platform. And while it's often taken up by retail and physical sellers--their digital product selling capabilities are in many ways just as impressive.

Pros

• Robust customization options, allowing you to create exactly the storefront that you want
• Hundreds of ready-made templates available for free or for purchase, plus a wide range of plugins and add-ons
• Strong support network, with 24/7 support via phone, chat, email and social media

Cons

• More expensive than other platforms (pricing starts at $29/month)
• Requires a bit of technical knowledge to set up

Verdict

If you want full control over the branding and functionality of your storefront, Shopify is a great option.

6. Easy Digital Downloads

With almost 4 million downloads from their platform, Easy Digital Downloads is one of the most popular platforms for selling digital products. Whether you’re selling ebooks, plugins, images or other digital files, this platform has everything you need to get started.

Pros

• Easy to use and set up
• Solid analytics and reporting options
• Lots of integrations with third-party tools and software

Cons

• Little design freedom on landing pages or checkout process

Verdict

If you’re looking for a powerful, but easy-to-use platform for selling digital products online, Easy Digital Downloads is an excellent choice.

7. Kajabi

Kajabi is an all-in-one platform that allows you to sell, deliver and market your digital products in one place. With tools for creating stunning landing pages and marketing campaigns, as well as intuitive analytics dashboards for monitoring customer activity, Kajabi is a powerful choice for creators trying to build a business around their digital products.

Pros

• No transaction fees
• Solid design freedom over your site and marketing materials
• Built-in customer support and analytics tools

Cons

• More expensive than other platforms (Basic plan is $119/month)

Verdict

If you’re looking for an all-in-one platform that lets you create high-quality digital products and fully optimize every aspect of your sales and marketing efforts, Kajabi is an excellent choice. Whether you’re selling courses, ebooks, design files, or anything else, Kajabi has the tools you need to build a successful business around your digital products.

8. Teachable

Teachable is a great option if you want to create and sell online courses. With tools for everything from creating course content to setting up payment plans, it’s the perfect platform for anyone who wants to launch an educational product.

Pros

• Can be used to sell courses, memberships and products
• Integrates with major email providers

Cons

• Focused on online courses, therefore not as flexible for selling downloads as some others

Verdict

If you’re interested in selling courses, Teachable is a great option.

9. Udemy

Udemy is one of the largest online course marketplaces, with over 100,000 courses available on a wide variety of topics. While you can find some free courses on Udemy, most courses are paid and range in price from $20 to $200.

Pros

• Can be used to sell courses, memberships and products
• Integrates with major email providers

Cons

• Always on discount

Verdict  

If you’re looking to sell courses, Udemy is a great option. And with a huge audience of potential students already using Udemy, you’ll be able to reach a large number of people with your courses.

10. SamCart

SamCart is a great option for anyone who wants to sell digital products online. With  robust tools for creating and managing your sales funnels, it’s the perfect platform for anyone who wants to start earning from their creations. Whether you want to create an online course, sell consulting services or setup a membership site, SamCart has everything you need to get started.

Pros:

• Offer memberships and services, alongside digital downloads
• Robust tools for creating sales funnels
• Strong resources library

Cons:

• No transaction-based version (always a membership fee after trial)

Verdict:

SamCart is a trusted, highly flexible option that will give you pretty much all the features you need to get started.

11. Payhip

Payhip is another simple option for selling digital downloads and courses online. Trusted by over 130,000 sellers, their simple interface lets you get up and running, experiment with various formats and process payments with ease.

Pros:

• Free forever plan to get started
• Easy-to-use platform with powerful tools for managing sales

Cons:

• Limited feature set

Verdict:

A great option if you're just starting out and want to experiment with a digital products, memberships or courses. Best if you already have your own audience base.

12. Webflow eCommerce

I personally love Webflow (this very site is built and runs on Webflow). While it isn't specifically designed as a digital product platform, Webflow's ecommerce plan lets you build and manage an online store with serious flexibility. When it comes to design freedom; Webflow really is second to none.

Pros:

• Incredible design freedom
• Simple ecommerce product management interface
• Always adding new powerful features

Cons:

• Limited seller functionality
• Limited email and basic sales functionality

Verdict:

If you want to take a design-first approach to your online store, Webflow might just be your best choice. Fair warning though: there's a learning curve.

13. Etsy

With a huge community of buyers, intuitive tools for creating and managing your sales, and no transaction fees, it’s the ideal choice for anyone looking to start earning from their creations. Whether you want to create courses, ebooks, or design files, Etsy has everything you need as an online seller

Pros:

• Large community of buyers
• Intuitive tools for creating and managing sales
• No transaction fees

Cons:

• Less focused on digital products than other platforms

Verdict:

A massive online community of indie buyers and sellers, Etsy is a great choice for getting your products in front of a large audience.

Takeaways

In 2022, there are more and more digital product marketplaces popping up than ever before. Whether you take a website-builder like Webflow and construct your offerings in a custom way, or start with a more pre-built structure like Podia or Kajabi--it's never been easier to create something of value, digitally, get it in front of viable buyers and settle your first sale online.

If you're still contemplating your digital product build, or would benefit from some guidance along the way; you can always check out our Digital Product Lab. A comprehensive Notion template / interactive course that's designed to help you build your very first digital earner. Check it out.

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