Brand strategy involves the process of defining, developing, and implementing the brand of a small business.
Why is it important?
Brand strategy provides valuable and useful information and insights on the brand of a small business. Brand strategy enables small businesses to define, to develop, and to differentiate their brand, and to create value and trust with their customers and stakeholders.
Brand strategy supports and enables small businesses to communicate and to differentiate their brand, and to create and to maintain a consistent and a compelling brand experience.
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